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Women in the Automotive Industry: Breaking Barriers, Building Careers, and Driving Change

The automotive industry has long been considered a male-dominated field—but that narrative is steadily changing. Today, more women are entering automotive-related careers, bringing fresh perspectives, strong communication skills, and a customer-first mindset that is reshaping the industry for the better.

Here, we’ll explore the rise of women in the automotive world, why the industry needs more female professionals, career opportunities available, and how to get started. We’ll also spotlight a real-world success story right here at Good Works Auto Repair in Tempe, AZ—Service Advisor Jennifer Hayward—who is helping redefine the area’s perception of what it means to work in auto repair.

Women in the Automotive Industry: By the Numbers

Despite growing interest, women remain significantly underrepresented in auto repair roles.

• Women make up only about 1.8% of automotive service technicians and mechanics in the U.S. as of 2025
• Over the past decade, that percentage has fluctuated between roughly 1% and 3%, showing slow but steady change
• Across all installation, maintenance, and repair occupations, women represent just a small minority of the workforce

Organizations like the Auto Care Association continue to promote diversity and inclusion, helping create more opportunities for women to enter and thrive in the field.

Why the Auto Repair Industry Needs More Women

Increasing female representation in auto repair isn’t just about fairness—it’s about improving the industry as a whole.

1. Better Customer Experience

Many customers—especially women—feel intimidated when visiting an auto repair shop. Female professionals often help create a more welcoming and transparent environment.

Jennifer Hayward, Service Advisor here at Good Works Auto Repair, explained that this is one of the biggest reasons she got into the field in the first place. “I wanted to be on the front lines of changing the experience women have when they visit an auto repair shop”, Jennifer shared.

2. Strong Communication Skills

Auto repair can be complex, but clear communication builds trust between customers and automotive professionals.

To help customers feel more comfortable here at Good Works Auto Repair, Jennifer says, “I acknowledge that cars can be confusing and focus on translating the technician’s explanations into terms that are easier for the customer to understand.”

3. Diverse Perspectives

Diverse teams lead to better problem-solving, improved workplace culture, and stronger customer relationships.

Career Opportunities for Women in the Automotive Industry

The automotive industry offers a wide range of career paths beyond turning wrenches. Here are just a few examples, along with their primary responsibilities:

• Service Advisor – Customer-facing role explaining repairs and coordinating service
• Automotive Technician/Mechanic – Diagnosing and repairing vehicles
• Shop Manager or Owner – Leading operations and business strategy
• Parts Specialist – Managing inventory and sourcing components
• Automotive Engineer – Designing and improving vehicle systems
• Collision Repair Technician – Restoring vehicles after accidents
• Customer Experience Specialist – Enhancing the service journey

When asked about the biggest misconception people have about working in an auto repair shop, Jennifer replied: “That you must have extensive technical knowledge about cars to be successful. I am proof that it is more about what you are willing to learn once you are on the job.”

In other words, you don’t have to know everything to get started, but you DO need a strong willingness to learn.

Spotlight: Jennifer Hayward, Service Advisor at Good Works Auto Repair in Tempe, AZ

Here at Good Works Auto Repair, Jennifer Hayward is just one of our amazing team members making an impact on Tempe-area customers every single day. When we asked why and how she got to where she is today, here’s what she had to say …

What first made you interested in the automotive world?

“Watching my dad work on cars throughout my life definitely sparked my interest in pursuing a career in the automotive industry.”

What are the most rewarding parts of your job?

“I love being able to explain and show people the important repairs their vehicles need. It’s rewarding to help make their service affordable and ensure they know their car is being cared for as if it were our own.”

Have you ever encountered a customer who was surprised to see a woman behind the service desk?

“It happens from time to time, but I enjoy bringing female energy to a male-dominated industry. I communicate with professionalism and demonstrate why I am more than capable of handling this role.”

Being a Service Advisor is part technical knowledge and part “people skills.” Which of these do you think is more important, and why?

“I believe people skills are even more important than technical knowledge. While both are essential, being empathetic and making customers feel heard and valued is key.”

If a young woman is hesitant to join the automotive industry because she’s afraid she won’t “fit in,” what would you say to her?

“Pave your own way! My workspace is filled with things that bring color and life to the shop, including pink decor, LEGO flower bouquets in a disco ball vase, family photos, and affirmations.”

What is one “pro-tip” every car owner should know that you’ve learned from being on the inside?

“Staying on top of minor routine maintenance can save you thousands of dollars by preventing much more costly repairs down the road.”

How Women Can Get Started in the Automotive Industry

If you’re a woman interested in breaking into auto repair, there are more resources than ever before to help you succeed.

1. Education and Training

Consider enrolling in:

• Technical schools
• Community college automotive programs
• Manufacturer certification programs

2. Scholarships for Women Pursuing Automotive Industry Careers

Financial assistance is available through programs like the Women in Auto Care Scholarship offered by the Auto Care Association.

3. Networking and Mentorship

Join organizations like:

• Women in Auto Care community
• Automotive trade associations
• Local networking groups

4. Build Key Skills

Jennifer recommends focusing on:

• Clear, concise communication
• Understanding people and exceptional customer service
• Willingness to learn
• Basic mechanical knowledge

The Future of Women in Auto Repair and the Automotive Industry

The automotive industry is evolving rapidly—with advancements in electric vehicles, diagnostics, and customer experience. This evolution creates new opportunities for women to step in and lead.

Shops like ours here at Good Works Auto Repair are proud to be part of that change, fostering an inclusive environment where team members of all backgrounds can thrive.

The bottom line is that women are not just entering the auto repair industry—they’re transforming it. From improving customer communication to redefining shop culture, their impact is undeniable.

If you’ve ever thought about joining the automotive world, take Jennifer’s advice to heart: “Pave your own way.” Or, if you’re simply looking for an auto repair shop in Tempe where you feel comfortable and respected, schedule an appointment with us today or stop in and say ‘hello’!